Affiliate Tool Box

Everything You Need To Profitably and
Effectively Promote Your Program

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Here is the affiliate link you will use to promote this product:
https://undergroundx.infusionsoft.com/go/isl/AFF_ID/
When people click on this link then buy the product, you will be automatically credited with the sale. Right now our tracking system is set for a full 10 years. That means if someone visits from your link but doesn't buy until their next visit, you still get credit for the sale!

You will be happy to know that our conversion rates from qualified prospects are extremely high!

You can check your stats anytime here: https://undergroundx.infusionsoft.com/Affiliate/ And you'll be happy to know our conversion rate from qualified prospects is extremely high!

But remember, you can always check your stats in real time by going to:
https://undergroundx.infusionsoft.com/Affiliate/

Once there, simply enter in your affiliate ID# and your user password (this is the password you set). Don't forget to bookmark this URL so you can always find out how you're doing with the program. Click on any of the links below for tools you can use right away!

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Headlines Tools

You can place these little ads in lots of places. On your website as a text link on your site, thank you pages, etc. Use an ezine ad, a resource box or even a sig file, etc. We'll cover all of these options and more in just a bit. For now, here are the different headlines you can try:

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Text links have been proven to be much, much more effective than just banners!

Another proven way to increase your clickthroughs is to give a personal recommendation about the product. Tell the truth and explain how the Instant Sales Letter templates have helped you or your business.

Don't forget you can have several of these mini headline ads hitting prospects' different "hot buttons" on your site.

Email Swipe File

The easiest and fastest way to create an immediate cash surge is to send an email to your *opt-in* email list. (I'm not talking about spam!) This is an email list of people subscribed to your ezine (email newsletter), people who requested updates from you and people who have given you *permission* to email them.

You cannot just send out the following email to millions of people on the Internet. If you have a doubt in your mind about whether or not you should send out an email — our suggestion is DON'T!!

Remember if we even get one complaint of spamming you will be terminated from the Affiliate program and your commissions forfeited.

Just put your unique affiliate url where it says in the link below. So when people click on this link and they buy — you'll be credited with the sale. Feel free to change this email to suit your needs — but it works 'as is' quite well.

Subject: Stop Writing Sales Letters The Hard Way! Dear <Name> "In Only 2 1/2 Minutes You Can Quickly and Easily Create A Sales Letter, Email or Website Guaranteed To Sell Your Product Or Service... Without Writing!" How much is one good sales letter worth to your business? Suppose you could sit down, write a simple letter or email to your prospects and customers, mail it and then have your phone start ringing off the hook. (Or put up a site that instantly has your right prospects and customers eager to do business with you.) Imagine...one letter (or email) could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate 'lost' customers, and even provide you with a constant stream of referrals. So anytime you need more business — you simply turn the tap on... it's like having the goose that lays the golden egg. Sounds too good to be true? Well, it isn't if you have the right tools. You see, dollar-for-dollar, nothing provides a better return on investment than direct mail and it doesn't matter what product or service you sell. Think about it. A sales letter is the most powerful employee you could ever hire. It will relentlessly go out and deliver your message perfectly, every time. It will never call in sick. It will never complain. And it will never quit on you. Simply put, a powerful sales letter (online or offline) is like having a little automatic, money-making robot working for you, tirelessly...day and night. But Creating That Winning Sales Letter Is The Hard Part... It could take you years and can cost you a small fortune to figure out just the right combinations that make some sales letters work — while others fall flat on their face. But instead of knocking yourself out trying to come up with just the right sales letter, you can now have an entire collection of hard-hitting, profit-generating sales letters for your business, ready at your beck and call. To find out all the details click here: https://undergroundx.infusionsoft.com/go/isl/AFF_ID/ I love this resource and I think you will too! Sincerely, **Your Name** P.S. No Matter What Product or Service You Have To Sell — You'll Find A Sales Letter or Website Template That's Already Written For You! Find out more right here: https://undergroundx.infusionsoft.com/go/isl/AFF_ID/

 

Subject: Grow your business in 2 ½ minutes — flat! Hi Even if you can't write and don't think you have a creative bone in your body you can create powerful, money-making sales letters for your business — just by filling in a few blanks... I'm really excited to share with you and all-new updated resource — Instant Sales Letters from Yanik Silver. https://undergroundx.infusionsoft.com/go/isl/AFF_ID/ You'll get 65, count 'em, different sales letter & email templates for just about any type of business. You'll get 19 different website templates laid out for you with graphics. (And those are totally complete including sales copy for your homepage, Order page copy, Guarantee page copy, Alternative Headlines, Sample opt-in offers (in Word) and all sorts of other key features in both HTML and MS Word.) The cool thing is most businesses will fall into several categories or you'll end up using multiple ones when you introduce new products and services. The value here is seriously over-the-top. Just one of these complete web templates would run you in several hundred to several thousand dollar range. (Go ahead get a quote from a successful copywriter with a track record and see.) And don't forget you can continue to return back to them again and again so the value is even greater. Plus there's even more! * 6 Joint Venture Letters * The Copy Doodles Pack — you'll get 50 proven, hand drawn doodles and call-outs to make your sales copy really stand out. (and that includes bullet points, guarantee bursts, order buttons, etc. so you can easily mix & match.) And even more including the Ultimate Sales Letter Toolbox including openings, headlines, transitions, P.S.'s, power words and so much more to stop you from staring at a blank screen. I promise this is one resource you'll continue going back to over and over again. Check it out. https://undergroundx.infusionsoft.com/go/isl/AFF_ID/ Sincerely, **Your Name** P.S. Want more new customers? Looking to increase sales? Create referrals? This is your answer. https://undergroundx.infusionsoft.com/go/isl/AFF_ID/

Articles

Another super way to promote your program is using valuable content already written for you. People access the Internet because they're looking for useful information and you can help provide them with excellent content on your website.

Below are the newest articles you can use to promote just about any one of our products. You can use the articles on your website, in your ezines, etc. However, there are a few reasonable guidelines that must be followed.

1. You cannot alter the articles in anyway (except the resource box at the end of the article which I'll explain to you in a moment how it will benefit you).
2. You cannot claim yourself as the author.
3. You cannot claim copyrights.
4. You cannot post, contribute or distribute the article(s) to any other ezines, newsletters, websites, publications, etc. aside from your own.

Each article is written is help educate people about marketing (online and offline), advertising and success. These are very useful articles and you'll find people will be excited about the ideas in them.

Now, in order to promote your program you'll need to change the resource box at the end of each article.

Here's an example of a current resource box:

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Yanik Silver is recognized as the leading expert on impactful
entrepreneurship through business success, giving and lifestyle.

He is the author, co-author or creator of several best-
selling marketing books and tools, including his
simple fill-in-the-blank templates for any business:
http://www.InstantSalesLetters.com
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You have my permission to change the URL at the bottom to your unique affiliate ID# URL. So in this case you'd make the link
https://undergroundx.infusionsoft.com/go/isl/AFF_ID/

Articles are a super powerful way to promote your program — so take advantage of these ready-to-use tools to increase your commissions.

======================================= Sales Letter Secrets From The Man Who Sold Coal By The Train Carload By Yanik Silver www.InstantSalesLetters.com ======================================= If you were to ask any of the top copywriting pros who they've learned from — one name is sure to be repeated over and over again -- Robert Collier. In the 1930s, Robert Collier was able to sell just about everything from train carloads of coal to men's clothing simply by using the power of his pen. And right now I'm going to share with you 2 of the most powerful letter concepts he repeatedly used to sell millions! One of Collier's most successful letters was his "will you do me a favor?" letter. It was based on a story he read about how a manager of a company asked a competing business for a favor, which started a relationship that blossomed into the two companies joining together. Collier thought this same idea might work in print...and boy did it ever! Here's how he used this concept to sell 20,000 raincoats at a time (and over a dozen other products). This letter is really universal in its application, so study it carefully: Dear Customer, Will you do me a favor? For twelve years now, you know, we have been selling the famous "Keepdry" Coat direct to the consumer, at a savings of many dollars from the usual retail price. This year I want to vary our line a bit, so I have changed the fabric to one that looks like a smart topcoat -- but will still shed rain. And instead of the usual double- breasted raincoat model, I'm using a single-breasted topcoat model that appeals to men because it has style, and yet retains that loose, comfortable look of the well- tailored light overcoat. I believe that anyone who ever gets out in stormy or wet weather will like this "Any Weather" Coat better than any raincoat or topcoat he can buy, but you know how it is in merchandising -- you can never be sure of such things until after you have sunk a lot of money in them. Which brings me to the favor: I want to make sure of the demand -- or lack of demand -- before we sink too much money in this new coat. So I've come to you as a customer of the house: Will you try out one of these new "Any Weather" Topcoats for me for a week -- WEAR IT -- see how it feels, how it looks, how it compares with topcoats you have bought at $25 or $30? Above all, how it keeps out wind and rain? And then write me? ---sidebar--- Letter goes on to explain features and benefits of the new coat with a special introductory price for customers only. ------------- Naturally, I am not making offers like this to everyone, so whether you accept it or not, I should feel obliged if you would return the card so as to insure against its falling into other hands. Naturally, too, your opinion will be of value to me only if I get it NOW -- before the Fall season has really opened -- before we are definitely committed for any great quantity of these new all-weather coats. Won't you, therefore, fill in the three simple measurements on the card TONIGHT if you can, and mail it? On second thought, better mail it right away -- while you have it in your hand -- so there will be no chance of forgetting it. You should notice the subtle psychology used here. People love giving opinions and helping, so by asking, you make people feel important. Boardroom reports, one of the top direct marketing companies in the country, (the people who write Bottom Line Business, Bottom Line Personal, and Bottom Line Health) are using this technique for two different offers (which means it's working very well). Here's the opening to a recent letter I received: Our records show that you're one of our best customers, and that's why I'm writing. Frankly, I need you help. I'm asking you to take part in a little marketing trial I've put together. Our company has a lot riding on the outcome, so I'm really hoping you'll participate. If you do, I'll send you one of the most valuable gifts we've ever given away. It's our giant new, 51,000-word book, the "DOCTOR'S LITTLE BLACK BAG OF REMEDIES AND CURES, Vol. I." I'll explain our marketing trial in a moment...and why your "verdict" is so important to us. But first, let me tell you about the special free gift you'll receive just for taking part. ---sidebar--- Letter continues by explaining the free gift and goes on to explain how the fairest, most honest way to introduce new products is through sampling. ------------- That's pretty powerful stuff, eh? Moving on to the second letter opening Collier found to be magical. Here are a few examples: "With your permission, I am going to send you FREE a new, self-filling black beauty fountain pen-pencil, with your name stamped upon it in 24 carat solid gold leaf." Or... "With your permission I am going to make an analysis of the soil of your lawn to determine -- at my own risk and expense -- what elements are lacking in it, what you need for stronger, healthier, more closely grown turf." These openings were used over and over again by Collier because they worked. And they still work just as well today -- here's how a recent mailing from Rodale press started (mind you this is the control for the last 3 years -- not an easy task when you mail millions): Hot new book reveals... The Astonishing Sex Secrets Of The Most Satisfied...Most Knowledgeable...And Most Respected Lovers in the World! Learn to enjoy the best sex of your life, at any age... with the amazing secrets and discoveries in this just- released "For Men Only" book that is dramatically changing men's (and women's) lives literally overnight... Dear Friend, With your permission (and with strict precautions for privacy), I am going to send you one of the most important and exciting books every released by an American publisher. ---Cut--- letter continues.

 

======================================== An Analysis of A Winning Sales Letter By Yanik Silver www.InstantSalesLetters.com ======================================== Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. That's why I want to take you behind the scenes of a successful sales letter I wrote and illustrate the thinking that goes into writing a killer letter that generated a healthy 3810% ROI. This letter sold all of the clients overstock merchandise and they even created a waiting list. You'll find my comments in the side notes below so let's get started... Can You Get A New $8,000 Power Table For $417? ------Side Note Comments------ First off, the headline is a grabber and makes people want to read more. Anyone interested in your product at a bargain price would certainly continue reading. ------End Comments------ Read The Amazing Facts To Find Out How... ------Side Note Comments------ Next, the subhead tells prospects that the answer is right inside this letter if they keep reading. ------End Comments------ Dear Friend, Yes, it's absolutely true. You can really replace your old, worn-out exam table and only pay $417 out of your pocket (But only if you are one of the first 2 people to respond to this letter.) Let me explain. ------Side Note Comments------ Your first sentence is absolutely critical to your letter. If your first sentence doesn't make people want to keep reading, you can expect your letter to end up in the circular file. So make sure it keeps their interest piqued and follow up on the headline promise in the first sentence. In the first sentence I reiterate the fact that yes they really can get a brand new power table for such a low price. The second sentence I throw in a little scarcity right at the beginning of the letter so they won't just toss this letter aside for further reading. ------End Comments------ Last April, our little company took a big gamble and signed up for a power table promotion. In order to get on the promotion we had to agree to take 3 power tables — nearly $15,000. (And for a small company like us, that's a lot of money to be tied up in inventory). Only one of those 3 tables were sold - so there are still 2 left. ------Side Note Comments------ The next paragraph I begin to explain the story of why we're selling this product at such a bargain price. I've discovered that telling people the truth and giving a reason why is actually one of the most powerful psychological motivators to action. ------End Comments------ And My Problem Is Your Opportunity ------Side Note Comments------ This subhead turns the letter back around to what's in it for the reader. Everyone is always silently asking themselves "So what?" and "Who cares?". You've got to keep the focus on what the reader will gain from the letter. ------End Comments------ In order to move these last 2 tables I've decided to do something somewhat bold and a little daring. First, you should know that the manufacturer's promotion of these power tables ends June 30th. And any unsold inventory I have could be sold to another dealer at wholesale. But instead of doing that, I would rather sell you the table at a wholesale price and gain your goodwill. ------Side Note Comments------ Here I explain how and why I'm willing to make a sensational deal. ------End Comments------ The regular price for a XXX power table is $8,000 but during this promotion they were on sale for $5,375 (which is a pretty good deal anyway). But until July 15th (I've extended the offer 2 weeks), you can buy one of our last 2 tables for just $4,897. That's a savings of over $3,100.00 ------Side Note Comments------ I introduce the special offer and the reason why we're selling the product at such a discount. That's a key point, because unless you give people a believable reason for the reduced price they won't believe you. Nobody thinks you're lowering the price because you're "such a nice guy" so let them in on the reason behind your offer. ------End Comments------ What? I promised you could get a power table for only $417 and here's how... ------Side Note Comments------ I answer an anticipated objection here since I promised they could get the table for only $417. ------End Comments------ Here's How To Get That New Power Table For Almost "Zip" By buying a power table, you can qualify for a 50% tax credit under section 44 of the Americans with Disabilities Act. That's right Fifty Percent! All because a power table will glide up and down to accommodate disabled and handicapped patients. And here's what else. You can also take the amount of the power table and deduct it off your taxes using Section 179. (That is if you haven't spent over $18,000 on capital equipment this year.) That's not all, here are a few more incentives for you: We will give you a $150 trade-in for your old table (or you can donate it to charity for another tax break). And add an extra 2-year warranty ($1,000 value), plus, we'll pick-up your old table and deliver the new one all for free! Pretty good, right? Wait, I have even better news for you... ------Side Note Comments------ Here I've explained each of the incentives and how they can really get the table for such a low cost. Plus added in a few extra bonuses and now I'll another bonus to really increase their desire. ------End Comments------ You Can Pay In 3 Easy Installments With Zero Interest We'll break up your payments into 3 easy installments, spread thirty days apart. Why You Must Act Before July 15th First, I doubt if these tables will still be around until July 15th because the first 2 doctors that put their deposits down will take them. And when they're gone this offer expires. But even if they are still here (highly unlikely at this bargain price) this offer has to expire anyway because we will be shipping out these tables to other dealers in the area. ------Side Note Comments------ I bring back the deadline here and scarcity again. So not only do they have a limit on the number of units available, but there is also a time deadline. This is a double whammy to get people to take action immediately. ------End Comments------ Here's What You Should Do Now Pick up your phone and dial xxx-xxxx and reserve one of these last 2 tables with your credit card. Or in case, you're still undecided call us and ask for some more information to be faxed to you. Otherwise, you'll be giving up the ease and convenience of having a power table at this bargain price. I really hope you're one of the 2 lucky doctors who decide to take advantage of this golden opportunity. ------Side Note Comments------ In this closing paragraph I give readers a little pain by mentioning what they'll be missing if they don't act on this offer. ------End Comments------ Sincerely, XXXX P.S. Hurry! This letter is being sent to 1,283 local doctors and this offer is strictly limited to the first 2 people who respond. ------Side Note Comments------ The P.S. is your last place to help prospects make a buying decision. People go from the headline in a letter to the signature to the P.S., so your P.S. should be powerful. Here I introduce even more scarcity. I let them know exactly how many people (specifics sell) are receiving this letter and it makes the limited quantity seem even more limited since so many other people are getting this same announcement. ------End Comments------ I guarantee by using the same elements, I just illustrated, you'll see your next sales letter produce incredible results.

 

================================================= How To Skyrocket Your Sales and Crush Your Competition Even if They Sell the Exact Same Thing You Do By Yanik Silver www.InstantSalesLetters.com ================================================= Over 70 years ago, one man had the answer to increasing almost any product's sales and literally crushing the competition. His name? Claude Hopkins. And today his advice is even more valuable than it was during the 1920s. Hopkins was one of the most famous ad men and really the Father of modern advertising. His two books "My Life in Advertising" and "Scientific Advertising" are worth reading and re-reading. If you read on, I'll share with you one of Hopkins' greatest secrets for attracting more business. Listen closely — the secret is *EDUCATION*. By educating a prospect about how things are done in your business, even it's the same exact thing any one of your competitors could tell, will produce a tremendous selling advantage. Don't believe me? Look around at nearly all the advertising being done based on the plea: "Buy my brand", "Come to my store", "Give me the money which you give to others". Typically this falls in the category of boasting and bragging advertising. Frankly, consumers don't care one lick about you or your company, they care about the benefits they'll get from dealing with you. Let me share with you how Hopkins used this advertising secret to rocket a so-so beer brand from 5th place into a tie for 1st place in just a matter of months. Listen to this: Schlitz Beer hired Hopkins to increase their falling market share. Every beer manufacturer at this time was screaming "PURE" in their ads. In fact, companies were spending a fortune just advertising this 4 letter word as big and as bold as they could. They even took out double pages ads to put that word in even bigger letters. All this shouting and no explaining was making zero impressions on the buying public. Nobody ever explained what 'pure' really meant until Hopkins came in. The first thing Hopkins did was take a factory tour. On this tour he was shown plate-glass rooms where beer was dripping over pipes. Inquiring the reason for this, Hopkins was told that those rooms were filled with filtered air, so the beer could be cooled without any impurities. Next, he was shown huge expensive filters filled with white- wood pulp that provided a superior filtering process. The manufacturer then went on to explain how they cleaned every pump and pipe, twice daily to assure purity. And also how each bottle was sterilized not once or twice, but four times before being filled with beer. Then, Hopkins was shown the 4,000 foot deep artesian wells dug to provide the cleanest and purest water available, even though the factory was right on the shore of Lake Michigan. (At this time Lake Michigan was not polluted and could provide clean water.) Finally, Hopkins was lead into a laboratory and was shown the mother yeast cell, that was a product of 1,200 experiments to bring out the robust flavor. And he was told all the yeast used in making Schlitz beer was developed from that original yeast cell. After his tour Hopkins exclaimed, "Why don't you tell people these things?" The manufacturer's response was because every beer manufacturer does it the same way. And to that Hopkins replied, "But, others have never told this story..." And he went off to create an advertising campaign explaining to people what makes Schlitz beer pure. Once again he told the same story any brewer could have but he gave a meaning to purity. And this is what took Schlitz from 5th place to a tie for 1st place in market share. Really, this whole process is just educating. Educating prospects about the how's, the why's, the good, the bad and the ugly. You simply cannot over educate people. Now maybe you're thinking anything from the 1920's can't possibly work today -- WRONG! Murray Raphel, a retail direct marketing consultant, tells the story of how he was visiting one of his clients, Ethan Allen Furniture, and he noticed carpenters in the back room repairing furniture. He asked, "Do you make furniture here?" The reply from the manager of this store was, "No, those are carpenters doing work on Ethan Allen wood furniture." He went on to explain how every customer is given a lifetime guarantee on all their wood pieces. And he quickly added, "But all Ethan Allen stores do this." But of course no other store advertises this fact. Soon Raphel ran an ad stating *Every Piece of Ethan Allen Wooden Furniture is Guaranteed For Your Lifetime!* And wouldn't you know it, a competitor soon ran the same guarantee in their ad. But guess who got the credit for the guarantee? That's right -- the original store. So here's the bottom line: Take the time right now to write down exactly what you do in your business (even if it's the exact same as any other competitor). Write down absolutely everything and tell people everything. Don't suffer from the curse of assumption — let people know and they'll knock down your door to order!

 

======================================================== How A Hidden Psychological 'Trigger' Makes Prospects Practically Line Up and Beg You To Do Business With You By Yanik Silver www.InstantSalesLetters.com ======================================================== Do you remember the stupid beer commercial a few years back with the tagline "Why Ask Why?" Well, completely unknown to the ad agency -- they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the most powerful influencers of human behavior. Robert Cialdini, Ph.D. in his book "Influence: The Psychology of Persuasion" talks about an experiment by Harvard social psychologist, Ellen Langer, that concluded people like to have a reason for what they do. Her experiment consisted of people waiting in line to use a library copy machine and then having experimenters ask to get ahead in line. The first excuse used was "Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?" This request coupled with a reason was successful 94% of the time. However when the experimenter made a request only: "Excuse me, I have five pages. May I use the Xerox machine?" this request was only granted 60% of the time. A significant drop. Okay now for the shocker. It may seem like the difference between those two requests was the additional information of "because I'm in a rush", but that's just not the case. Because in a third experimenter, the experimenter asks "Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?" There's no reason mentioned or new information presented, just the words "because". This time a full 93% of the people said yes simply due to the word 'BECAUSE'! And it didn't even matter that there was no reason given. Just the word because triggered a magic response. Using this psychological 'trigger' can massively increase your Marketing success. Here's an example: John E. Powers, one of the top copywriters in the 1900's, wrote this ad for a Pittsburgh department store in severe financial trouble: "We are bankrupt. We owe $125,000 more than we can pay, and this announcement will bring our creditors down on our necks. But if you come and *buy* tomorrow, we shall have the money to meet them. If not, we shall go to the wall." Instead of yelling 'SALE' like so many other stores would, there's a legitimate reason given why people should spend their money at this store. And this ad was said to be responsible for saving the store. Another ad written by Powers, for a different merchant, proclaimed "We have a lot of rotten raincoats we want to get rid of." This sold out the entire inventory of raincoats by the next morning. Max Sackheim, famous for the long-running ad "Do You Make These Mistakes In English" and originator of the book-of- the-month concept, says this: "Whenever you make a claim or special offer in your advertising, come up with an honest reason why, and then state it sincerely. You'll sell many more products this way." And this powerful strategy works just as well today. Using this secret weapon for a medical equipment company, I helped them produce a massive 1,073% return on investment simply using "reason-why" copy. The premise was how can we sell a product for the incredibly low price of only $477? (Regularly this product sells for about $695 — $895.) Then the ad went on to explain that the reason why the price was so low was because the manufacturer wanted to gain market share and get nurses and doctors accustomed to using their product. It was a huge winner and a big money-maker for the client. So how can you apply all of this to your business? Easy. Let's say you have a slow time of year and you want to increase your business during this period. Well, write a simple letter to your customers making a special offer, only good during your slow period. Maybe you'll throw in an extra free bonus, an extra service, or a special discount simply because it is your "slow time" and you need to pay your staff anyway. Let people in "behind the scenes" at your company... * Are you overstocked on merchandise because for some reason customers only want the deluxe widget - but you ordered tons of the basic one? * Did you have a flood and you need to liquidate (pardon the pun) your inventory? * Do you need to raise cash so you can pay for your nosejob? Whatever the reason. Tell them the truth. For some reason everyone wants to be mysterious about their business. If you're lowering the price nobody thinks you're doing it just because you're "such a nice guy". So let people in the reason why. I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond with open wallets.

 

================================================== How To Create Powerful Offers That Drive Your Sales Through the Roof By Yanik Silver ================================================== What does a mafia boss know about marketing? Lots. Read on to find out... Do you remember in the movie "The Godfather" when Don Corleone says, "I'm gonna make him an offer he can't refuse"? And it's this simple concept that's the backbone of any successful sales proposition you make. (However if I were you, I'd probably leave out the threats of violence in your sales piece.) From now on, your job is to create such powerful offers that anyone reading it would say to themselves, "My goodness, I'd have to be a complete idiot not to take them up on this deal!" And creating a powerful offer like this is easier than you think. Let me share with you one of the most compelling offers I've seen. It took a dying hotel on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn, and transformed it into a super moneymaker. This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel. Listen to this deal and see if you wouldn't act on this even if you were just an occasional gambler: Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per couple I will: 1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous strip. 2) I will give you free tickets to a show with name entertainers. 3) I will put a chilled bottle of champagne in your room for free. 4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing slots or in one of the lounges. 5) I'll hand you $1,000 of my money to gamble with for free. 6) I'll let you keep all your winnings. 7) I'll guarantee you'll win a color TV, VCR or a faux diamond ring. Obviously I'm not going to give this incredible deal to everybody in the whole world. There can only be (small number) of these vacation packages available. First come, first served." If that's not an irresistible offer, I don't know what is. The closer you can get to something like this, the more customers you'll have falling all over themselves to give you their money. Does this give you a few ideas? Using The Bonus Pile On Vegas World's offer uses a concept I call "Bonus Pile On". And the way it works is to keep piling on bonus after bonus until finally you have to say "no mas" and whip out your charge card. It was the same thing with the famous Ginsu knife commercials a few years back. They used this technique perfectly to sell millions of dollars of cutlery. The announcer would say "And if you act now you'll also get..." and then about 15 different knives and kitchen gadgets would pop up on the screen. It made you think about how much value you were getting for such a little price. That's the power of the "bonus pile on". So what's the best way to start using this in your business? Well, one of the best ways I know is using paper and ink. You can give away a series of valuable reports with any purchase. What's more, you could even make this information available as a download from your website so you'd have zero distribution cost. Or you could make deals with other businesses where they'd let you give away a product or service from them to your customers. If you really use your imagination here you'll come up with lots of ways to create a "bonus pile on". Make Prospects Take Action Now! There's no doubt about it — deep down, everyone of us is a lazy procrastinator. That's why you need some kind of deadline or scarcity factor to make prospects take action now. If your prospects believe an offer is going to be around forever, there's no reason to take action. That's the reason deadlines work so well. In one of my businesses, I'll stamp a red deadline on the order form for the last day prospects get over $2,000.00 in free bonuses. And believe me, it's not unusual to get people ordering right on the very last day of the deadline just because of this stamp. 100% No-Risk Guarantee Finally, the last component of a powerful offer is to make your deal as risk-free as possible. Nobody wants to make a mistake and be stuck with something that doesn't deliver as promised. That's why you should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee and make it for as long as possible. If you have a quality product, you shouldn't worry because most often return rates will drop the longer you extend guarantees for. Another strategy to try is offering a 30-day "hold-your- check or charge slip" trial. That means people will send you checks postdated 30 days out or you won't charge their credit cards for 30 days. Joe Karbo used this to sell tens of thousands of copies of his book "The Lazy Man's Ways to Riches". Now you have all the keys to creating your own irresistible offer and watching your sales soar. Just keep adding value and more bonuses until you come up with an offer than makes your prospect feel guilty for not ordering.

Other Overlooked Ways
To Promote Your Program

Using Your Signature
Your email signature is a powerful way to promote your program. In almost every email program you have the ability to append an automatic signature (or "sig file") to your outgoing emails.

Just search in the 'help' file of your program under "signature" and there should be clear directions how to create one.

You can use almost any of the headlines I've given along with your affiliate url.

Posting To Discussion Groups
Discussion groups or forums are spots where people can post questions, answers and comments on different topics related to that group's interest. However, this is not a place for blatant ads!!! Doing so will result in lots of trouble for you and me.

One good way to promote your program is to look for posts with questions and provide useful advice. Then you can put your link and a simple headline promoting your program. This is an accepted form of advertising. But, that's it!

Before you consider posting you should read lots of posts to get a 'feel' for how the messages are responded to.

Blatant commercial messages or Spamming any board will get you kicked out of the affiliate program and you'll forfeit your commissions. So please do not do it!

Creating A Redirection Page
For Your Affiliate URL

This is a little more advanced technique — but one that is very, very effective. Instead of using your longer affiliate URL you can create a simple redirect page on your website. Here's how to do this:

You'll create a subdirectory at your site like www.yoursite.com/letters/ (if you don't know how to do this ask your webmaster, please don't ask me because I'm not technical) and when people click on this page it'll automatically redirect them to your affiliate link with us! It's very cool!

So anyone that clicks on www.yoursite.com/letters/ will be redirected to:
https://undergroundx.infusionsoft.com/go/isl/AFF_ID/

Here's the code to make this happen:
<html><head>
<meta http-equiv="refresh" content="0; url=https://undergroundx.infusionsoft.com/go/isl/AFF_ID/">
</head><body></body></html>

So now you can use the shorter and 'cleaner' www.yoursite.com/letters/ URL in your promotions! This one little trick helps you get more clicks because it doesn't look like an obvious affiliate link.

I really appreciate you joining our affiliate program and I wish you great success.

All the best,

P.S. If you need help — go to: www.SurefireMarketing.com/support/